Legal
Cookie policy
How this website uses cookies and similar technologies, and how you stay in control of them.
Version cookie-policy-v1.0-2026-09 — last updated 30 August 2026.
1. Who we are
This website is operated by Unified Energy Group Ltd, a company registered in England under company number 17398014, whose registered office is 137 Golden Cross Lane, Catshill, Bromsgrove, Worcestershire, B61 0LA. For anything relating to cookies or your personal data, contact us at hello@ueg.co.uk or 0121 816 0336.
2. What cookies are
Cookies are small text files placed on your device when you visit a website. Similar technologies such as pixels, tags and local storage work in the same way. They allow a site to function, to remember your choices, and to measure how the site and our advertising perform.
3. Your consent — everything optional is off by default
When you arrive on this site for the first time, all optional cookies and all advertising and analytics consent signals are set to denied. Nothing optional runs until you press "Accept all cookies" or save your own selection on our cookie banner. Strictly necessary cookies do not require consent and cannot be switched off.
You can change or withdraw your consent at any time using the panel, also linked in the footer of every page. Your choice is stored for 12 months.
4. Categories we use
Strictly necessary — required for the site to work, to keep it secure, to process enquiry forms and to remember your cookie choice.
Analytics — helps us understand which pages are used and identifies visiting businesses so we can follow up appropriately.
Advertising — measures the performance of our Google Ads campaigns and supports relevant advertising.
Functional — remembers preferences that improve your experience.
Personalisation — allows content and advertising to be tailored to your interests.
5. Cookies and technologies used
| Name | Purpose | Set by | Retention |
|---|---|---|---|
| ueg_cookie_consent | Records your cookie choices so we do not ask again. | Unified Energy Group (necessary) | 12 months |
| Supabase session cookies | Keeps signed-in administrators and suppliers authenticated. | Unified Energy Group (necessary) | Session / up to 7 days |
| Google Tag Manager, Google Ads / Analytics (_ga, _gcl_au and similar) | Loads our measurement tags and measures advertising and site performance. | Google Ireland Ltd (analytics / advertising) | Up to 24 months |
| Dealfront / Leadfeeder (_lfa) | Identifies the organisation a business visitor belongs to. | Dealfront Group GmbH (analytics) | Up to 24 months |
| Snitcher (radar) | Identifies visiting companies and the source of the visit. | Snitcher B.V. (analytics) | Up to 12 months |
Third-party cookies are only set once you have consented to the relevant category. Cookie names and lifetimes are set by those providers and may change.
6. Google consent signals
We use Google Consent Mode v2. Before any Google tag loads, ad_storage, ad_user_data, ad_personalization, analytics_storage, functionality_storage and personalization_storage are all set to denied. security_storage remains granted because it is required to keep the site secure. When you accept, the relevant signals are updated to granted.
7. International transfers and legal basis
Necessary cookies are used on the basis of our legitimate interest in operating a secure, working website. All other cookies are used only with your consent. Some providers named above process data outside the UK; where they do, transfers are covered by the UK International Data Transfer Addendum or equivalent safeguards. See our privacy policy for more.
8. Controlling cookies in your browser
You can also block or delete cookies in your browser settings. Blocking all cookies may stop parts of this website from working. Guidance is available in the help pages of Chrome, Safari, Edge and Firefox, and from the Information Commissioner's Office at ico.org.uk.
9. Changes to this policy
We may update this policy as the site or the services we use change. The version number and date at the top of this page will always tell you which version applies.